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Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:

1. Your new Responsys customer wants to begin sending email campaigns.
Which three practices should they employee for their IP address warm-up process? (Choosethree.)

A) Minimize complaints and bounces to establish a good reputation with each ISP.
B) Establish an initial reputation with each major ISP by demonstrating that you are sending to valid email addresses with very few complaints or hard bounces.
C) Send carefully planned content to highly engaged recipients.
D) Test out a new re-engagement email campaign by sending emails to lapsed or nonengaged subscribers.
E) Establish volume levels going through your major ISPs as quickly as possible so you can begin reaching your subscribers without suffering declines in response rates.

2. You are configuring a supplemental data import and thefirst row of the file contains the names of the columns in which you are importing.
What must you do to configure this file property?

A) You must delete the first row of the file before performing the import. Your file must contain actual data only.
B) In the import configuration, select the "First line contains column names" check box.
C) In the field mapper screen, select the "Columns Already Included" check box.
D) Replace the first row of the file with one text string that contains all the column names separated by columns. Then proceed with the import.

3. Which Insight reporting measure should you use to capture the number of clickthroughsand conversions recorded through emails on August 1, 2016?

A) Event Date = August 1, 2016
B) Live Date - August 1, 2016
C) Interval Date = August 1, 2016 plus one day
D) Sent Date = August 1, 2016
E) Sent Date = August 1 to August 2, 2016

4. You are tasked with creating a new campaign using Email Message Designer and RPL. You developed HTML and RPL code.
What are the next steps to create a campaign using the code as a base for the campaign in Responsys?

A) Navigate to Campaign > Create Mobile SMS Campaign. Enterthe campaign name and information.
Then, paste the code into EMD and validate.
B) Navigate to Campaign > CreateEmail Campaign. Enter the campaign name and information. Then, paste the code into EMD and validate.
C) Navigate to Campaign > Create Classic Email Campaign. Enter the campaign name and information.
Then, paste the code into EMD and validate.
D) Navigate to Campaign > EMD Campaign. Enter the campaign name and information. Then, paste the code into EMD and validate.

5. Which three steps should you take to set up your client's data model to support email campaigns during data discovery implementation? (Choose three.)

A) Map a field that the client uses to uniquely identify each subscriber to either CUSTOMER_ID_ or EMAIL_ADDRESS_field in the contacts list.
B) Ensure thatfield names are not duplicated in profile lists and profile extension tables to avoid confusion during personalization or targeting steps in the Responsys campaign design process.
C) Map a field that the client uses to uniquely identify each subscriber tothe RIID_ field in the contacts list.
D) Encourage your client to add as many custom fields as possible to the profile list to increase processing efficiency, thereby eliminating the need for profile extension tables.
E) Map the subscriber email address to the EMAIL_ADDRESS__ field in the contacts list to be used for messaging.

Solutions: