Facebook 410-101 : Facebook Certified media buying professional

You are planning on running a brand lift study for your client, what are some of the metrics you can measure through the study?
Choose only ONE best answer.

• A. Percentage point lift, message association, favorability, and cost per click.
• B. Percentage point lift, cost per estimated incremental person who remembers your ads, and estimated incremental number of people who remember the ad.
• C. Cost per click, cost per mile, percentage point lift, and video views.
• D. Percentage point lift, message association, and cost per click.

You are planning on uploading a list of 5,000 customers from the same country for a current client to build a custom audience.
What are some of the best practices you need to follow when uploading a customer database to build a Custom Audience?
(Select all that apply)
Choose ALL answers that apply.

• A. Convert different currencies into the same one.
• B. For customer lifetime value rate your customers on a ranking from 1-10
• C. Include only customers with highest value order for best performance.
• D. Always include the country code as part of your customer's phone numbers.
• E. Always include your customers' countries in their own column in your file.

An eCommerce recently installed the Facebook pixel on their website to better understand the ROAS of the online marketing efforts.
After two months, they've spent $3,500 in online conversion campaigns, and generated $6,000 in revenue.
You realize that the ratio for the ROAS is 1.71:1
What does this ratio mean?
Choose only ONE best answer.

• A. For every $1 you spend on a campaign, you generate $1.71 of revenue.
• B. For every $1 of revenue, you spend $1.71 in advertising.
• C. For every $10 you spend on a campaign, you generate $1.71 of revenue.
• D. For every $1 you spend on a campaign, you generate $3.5 of revenue.

You would like to optimize a 10 second long video creative for a new product. They video has the brand mentioned early on the video and your client wants you to optimize for CPVC.
Which objective should you select in your campaign?
Choose only ONE best answer.

• A. Brand Awareness Objective
• B. Video Engagement
• C. Video Completion Objective
• D. Video Views Objective
• E. Reach objective

You are running a raffle for one of your clients who runs a tour operator. They are offering a limited free weeklong vacation family package to China.
The total value of the package is of $8,000.
Your community manager runs a video ad (boosted post) promoting the raffle with the following titles and subtitles:
* Title: Like our Page to automatically enter the raffle for a free trip to China
* Subtitle: Like this ad to see the video and enter the raffle
* After 2 hours of running the ad, you get a notification that Facebook rejected your ad.
What changes do you need to do to re-run the ad?
Select all that apply.
Choose ALL answers that apply.

• A. You should change the title so that it does not require people to like your client's Fan Page.
• B. Facebook does not allow you to request people to like a video to enter a raffle. You should change the subtitle to "Enter the raffle for a free trip to China."
• C. You should hide the current post and post a new video with the new titles.
• D. You should just change the image in the current post on your Fan Page and re-activate the ad.