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Google adwords-search Exam Syllabus Topics:

Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. Julie's company has created a video ad for the Google Content Network and she has elected to use the CPC pricing. Julie's manager is concerned that the CPC pricing will be expensive, as the company will have to pay each time the video is played. What should Julie tell her manager about the costs of the CPC pricing?

A) The company will pay for each click on the video's stop button, as video ads are being playing automatically.
B) The company will pay for each click on the video that leads a user to the destination websit e.
C) The company will pay for each click to watch the video, as long as the person watches the video in its entirety.
D) The company will pay for each click to watch the video.

2. You are a Google AdWords consultant for your company and you'd like to do conversion tracking.
How do you participate in the Google AdWords conversion tracking?

A) Through Google AdWords you'll enable conversion tracking through your Home tab and Track Conversions.
B) You must add the Google AdWords conversion tracking code to your website's HTML code.
C) You'll compare your Google AdWords traffic to your site with the number of sales, signups, or other conversion targets, to determine your conversions.
D) Through your Google AdWords account you'll choose Reporting, Edit Settings, and then check Customize tracking indicator.

3. Which of the following statements is true about CPM ads in the Google Content Network?

A) CPM ads require text only in the Google Content Network.
B) CPM ads always occupy the entire ad space on a web page in the Google Content Network.
C) CPM ads require prepayment to participate in the Google Content Network.
D) CPM ads are not allowed in the Google Content Network.

4. You have created several campaigns with Google AdWords for your clients. You are using the Manager Defined Spend for your budgets in Google AdWords. When you create a new start date for a budget, what requirement does Google have in regard to the new budget and existing budgets that you manage?

A) Managed account budgets cannot exceed $100 per day.
B) Managed account budgets can't start and end on the same day for more than three managed accounts.
C) Start dates for new budgets can't overlap with other budgets that may already be set up for the managed account.
D) Managed account budgets must be approved by two parties before the ad will begin display.

5. Which of the following is the default setting for the Keywords?

A) Broad match
B) Exact match
C) Phrase match
D) Negative match

Solutions: