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Salesforce AP-216 : Marketing Cloud Personalization Accredited Professional
- Exam Code: AP-216
- Exam Name: Marketing Cloud Personalization Accredited Professional
- Updated: Aug 30, 2026 Q&As: 122 Questions and Answers
About Salesforce AP-216 Exam
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Salesforce AP-216 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Segmentation | 18% | - Segment export and integration with Journey Builder - Segment creation and management - Segment performance reporting and analytics - Segment rules, filters and goals configuration |
| Setup & Administration | 6% | - User attributes management - Platform configuration and setup procedures - Identity system configuration |
| Solution Overview | 16% | - Definition and business value of Marketing Cloud Personalization - Real-time interaction management use cases - Product terminology and core implementation components |
| Activation | 18% | - Campaign creation and execution - Open-time email campaigns - A/B testing setup and analysis - Campaign optimization and measurement - Mobile and server-side campaigns |
| Sitemap | 18% | - Sitemap design and best practices - Catalog and page mapping - Unified customer profile building - Web SDK implementation - Content zones configuration |
| Data Integration | 14% | - Event API usage and configuration - Data flow management within and outside the platform - Salesforce Connector integration - ETL feed system implementation |
| Einstein Capabilities | 10% | - Ingredients configuration and application - Einstein recipes overview and usage |
Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:
Question 1
How many total global goals and filters can you define for your dataset in Marketing Cloud Personalization?
A. 25 filters and 25 goals
B. 64 total between filters and goals
C. 300 total between filters and goals
D. Unlimited
Question 2
Which ingredient shows a visitor products or content based on a 'people like me' algorithm?
A. Trending
B. Co-Browse
C. Collaborative Filtering
D. Similar Items
Question 3
How often does interaction studio poll the sftp for new files for ingestion?
A. Immediately
B. Every 15 minutes
C. Hourly
D. Daily
Question 4
What are IS machine learning powered algorithms called?
A. Machine Learning Tools
B. Einstein Decisions
C. Data Science Workbends
D. Einstein Recipe
Question 5
What two features of interaction studio can be used in an open-time email campaign?
A. Survey
B. Recipe
C. Promotion
D. Attribute
Solutions:
| Question 1 Answer: B | Question 2 Answer: C | Question 3 Answer: B | Question 4 Answer: D | Question 5 Answer: B,C |
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