Google Search Fundamentals Exam Practice Test : adwords-fundamentals

  • Exam Code: adwords-fundamentals
  • Exam Name: Google Search Fundamentals Exam Practice Test
  • Updated: Aug 29, 2026
  • Q & A: 160 Questions and Answers

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About Google Search Fundamentals Exam Practice Test : adwords-fundamentals Exam

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  • Because certificates expire 12 months after passing an exam, continuous learning is essential to keep their skills and knowledge updated. This knowledge will not only help you pass the exams but also regulate learning will help you advance professionally.

  • If you are looking for a job or are considering a career in digital marketing, having a certification under control is a great advantage. Companies place a high value on certifications. Show that you are dedicated to your career. Your chosen company may also link your certification with your company, thereby increasing the number of individual certifications. If the agency you are applying for does not yet have a badge, you can use your certification as a lever when offering a job.

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  • Partners appear on the Google Partners ad site. Customers can validate their Google / Premier Partner status on the site.

What is the duration, language, and format of AdWords Fundamentals Exam

Format: Multiple choices, multiple answers

  • Length of Examination: 120 minutes
  • Language: Czech, simplified Chinese, traditional Chinese, Dutch, English (UK), English (US), French, German, Indonesian, Italian, Japanese, Korean, Polish, Portuguese, Portuguese (Brazil), Russian, Slovak, Spanish, Spanish (Latin America), Thai, Turkish, and Vietnamese
  • Number of Questions: 100
  • Passing score: 80%

Google adwords-fundamentals Exam Syllabus Topics:

SectionObjectives
Bidding, Budgeting, and Performance Measurement- Performance tracking and analytics
  • 1. Conversion tracking setup
    • 2. Key metrics: CTR, CPC, CPA, ROAS
      - Bidding strategies
      • 1. Manual CPC and automated bidding strategies
        • 2. Smart bidding fundamentals
          Keyword, Targeting, and Ad Creation- Ad creation and optimization
          • 1. Responsive search ads structure
            • 2. Ad relevance and quality score factors
              - Keyword research and match types
              • 1. Broad, phrase, exact match types
                • 2. Negative keywords and optimization
                  Google Ads Fundamentals and Search Advertising Basics- Understanding Google Ads ecosystem
                  • 1. Search advertising principles and auction system
                    • 2. Account structure and campaign hierarchy
                      Optimization and Campaign Improvement- Campaign optimization strategies
                      • 1. Improving Quality Score and ad rank
                        • 2. A/B testing ads and landing pages

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