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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials : 1Z0-1031
- Exam Code: 1Z0-1031
- Exam Name: Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials
- Updated: Jul 29, 2026
- Q & A: 75 Questions and Answers
About Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials : 1Z0-1031 Exam
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Oracle 1Z0-1031 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Audience Creation & Management | 20% | - Audience activation and delivery - Classification and taxonomy setup - Build and configure audience segments |
| Topic 2: Data Strategy and Scoping | 20% | - Data scoping and collection policies - Define DMP use cases - Compliance and privacy requirements |
| Topic 3: Reporting & Optimization | 15% | - Site Hits and Inventory reports - Audience profile and discovery reports - Performance analysis and optimization |
| Topic 4: Identity Mapping & Resolution | 20% | - Offline match integration - ID swapping and mapping strategies - Oracle ID Graph concepts |
| Topic 5: Tag Implementation & Data Ingestion | 25% | - First-party data ingestion methods - BlueKai Core Tag deployment - Mobile SDK integration - Server-to-server integration |
Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:
1. In the Funnel Analysis Report display, which corner represents the user categories it makes most sense to invest in targeting?
A) Optimize
B) Avoid
C) Target
D) Buy
2. Your customer is interested in ID swapping based on raw personally identifiable information for each user that visits their site.
Which two BlueKai CoreTag functions can be used to accomplish this? (Choose two.)
A) bk_addNameHash
B) bk_addEmailHash
C) bk_addAddressHash
D) bk_addZipHash
E) bk_addPhoneHash
3. Your client has an account with Oracle - Maxymiser and they want to configure the app for this platform within the Oracle DMP and ensure that their pricing model allows them to purchase data on a cost per impression basis.
What campaign solution and pricing model must you select?
A) Search | % of spend
B) Media targeting | cost-per-stamp
C) Social | real-time bidding
D) Dynamic creative optimization | flat fee
E) Site optimization | flat fee
F) Email | auction
4. Identify the reason that Media Click tags must be customized for every media creative when implementing Creative Tagging for Media Audience Analytics.
A) The click-through URL must be added to the Media Click tag.
B) The DoubleClick Campaign Manager macros are different for every creative.
C) The Advertiser ID and Placement ID must be hardcoded into every Media Click tag.
D) The BlueKai Site ID is different for every Media Click tag.
5. You have just deployed the BlueKai data collection tag on your site and you are interested in understanding the category level inventory trend.
Which statement is true?
A) The data from the tag will be available after 48 hours in the Provider Inventory Report.
B) The data from the tag will be available after 24 hours in the Provider Inventory Report.
C) It can take up to a week for the Provider Inventory Report to reflect this newly onboarded data via the tag.
D) It can take up to 36 hours for the Provider Inventory Report to reflect this newly onboarded data via the tag.
E) The data from the tag will be available immediately in the Provider Inventory Report.
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: B,E | Question # 3 Answer: A | Question # 4 Answer: C | Question # 5 Answer: B |
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